Next Three Businesses Receive Our Services For $0!​
Schedule A Call
Case Study

Speeding Up Quotes and Stopping Lost Deals

How a European specialty metals manufacturer cut quote turnaround from 3–5 days to under 48 hours, winning 12% more deals in one quarter.

<48hrs

Quote Turnaround

12%

More Deals Closed

100%

Quote Visibility

1 Quarter

To Full Impact

Case Study

Speeding Up Quotes and Stopping Lost Deals

How a European specialty metals manufacturer cut quote turnaround from 3–5 days to under 48 hours, winning 12% more deals in one quarter.

<48hrs

Quote Turnaround

12%

More Deals Closed

100%

Quote Visibility

1 Quarter

To Full Impact

The Challenge

The Problem

A European specialty metals manufacturer was losing deals to faster competitors. Their quoting process involved emailing operations for pricing, copying numbers into Word templates, and waiting for approvals that often stalled. Quotes took 3–5 days on average, frustrating prospects.

The Chaos

Sales reps tried to track quotes manually, but leadership had no visibility into how many were outstanding or how long they were taking. The result: slow cycles, missed opportunities, and no reliable data for forecasting.

1

Email Ping-Pong

Emailing operations for pricing

2

Manual Templates

Copying numbers into Word docs

3

Approval Stalls

Waiting with no reminders

4

Zero Visibility

No tracking of quote status

The HubSpot Revenue Enablement Solution

The Approach

Using the HubSpot Revenue Enablement System, the quoting process was standardized. A structured product library was created in HubSpot so reps could generate quotes directly from deal records. Approval steps were defined as tasks, with reminders automatically created when quotes were pending.

Implementation

  • Dashboards built to track quote velocity, aging deals, and follow-up activity in real time
  • Reps trained to update deals in HubSpot consistently with standardized workflows
  • Managers empowered to use dashboards to monitor SLA adherence and coach teams
  • Product library structured with pricing tiers for instant quote generation
  • Automatic task creation and reminders for approval bottlenecks
  • Quote templates integrated directly into HubSpot for professional, consistent output
The system eliminated manual handoffs and provided complete transparency into every stage of the quoting process, from initial request to final approval and delivery to the prospect.

The Outcome

Complete Transformation

Average quote turnaround dropped from 3–5 days to under 48 hours. Leadership gained visibility into the quoting pipeline for the first time, enabling proactive coaching. Faster quoting gave the sales team a competitive edge, helping them win deals that had previously been lost to delays.

Competitive edge

Beating faster competitors

Higher satisfaction

Timely, professional quotes

Proactive coaching

Real-time pipeline visibility

12% win rate gain

In just one quarter

Customer satisfaction also improved, as prospects consistently received timely, professional quotes. Within a quarter, the company closed 12% more deals, attributing much of the gain to faster, more reliable quoting.

Are Slow Quotes Costing You Deals?

Stop losing to faster competitors. See how the HubSpot Revenue Enablement System can accelerate your quoting process and give your team a winning edge.
Schedule Your Free Consultation